A full-service rebrand, rename, restrategy, reeverything for The Good Books Club (previously Count on Grace). An accounting business that's passionate about helping business owners whip their finances into shape. We aimed to create an identity and language that was playful, confident, structured and looked nothing like other bookkeeping services.⁠ We are low-key obsessed with how this one turned out, when the strategy flows effortlessly into the design, into the application, into the marketing, and into the launch *chefs kiss*⁠.