When the founders (now friends) of Soma Medicinals, Morgen and Nath approached us to help build their brand - safe to say we didn't take much convincing to take on this project. Beyond just creating their visual identity and brand direction, we solved their challenges and encapsulated the essence of Soma Medicinals with meticulous attention to detail. From a thoughtfully curated, nature-inspired colour palette to the creation of bespoke letterforms and a suite of meticulously crafted hand-drawn illustrations. Our approach wasn't just about design; it was a strategic and refined brand journey.

Our collaboration goes beyond mere aesthetics and design, aligning seamlessly with their mission to champion healthier, plant-based alternatives. Working side by side, we're helping build the groundwork for a holistic well-being pathway crafted just for the Australian community, and hoping to shed light on taboo alternative medicines and how healing they can be. Drop into nature's medicine.

“This is the second time I have had the pleasure of working with Ally and I think it must be our six year anniversary this year of becoming both collaborators as well as friends - she is just one of those humans that you want to be friends with, a good egg I call them. After such a positive experience the first time round it was inevitable I would be seeking out Ally to help me bring Soma Medicinals to life too. We had our meeting at a coffee shop in town and I poured out my vision to her as we bounced back and forth with excitement and ideas - I love this about Ally, you can feel her passion behind the project and know that you have put your vision into the right hands. When we received the brand guide back we were blown away with just how much the brand embodied my vision, she had really listened and it was perfect. It actually exceeded our expectations and we did a little happy dance after seeing them haha. We have only good things to say and can't recommend Alleyway Designs enough. Big Love” – Morgen & Nath, Founders

Brand Identity, Strategy, Packaging, Website, Print & Digital Collateral

Northern NSW, Australia⁠

Illustrations by Kat Turner
Photography by Morgan Munday

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Alleyway Designs is currently bouncing between Vancouver Island, Canada & Fremantle, Western Australia. We acknowledge and pay respect to the Lkwungen People and the Whadjuk People, the traditional custodians of both lands on which we work. Always was, always will be.
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