The founders of Ritual Goods, initially operating under the name 'The Herbiary', landed in our inbox seeking a complete design overhaul (the full shebang). Starting as a successful side hustle, they were ready to take their business to the next level.

Over a 2-year collaboration (thanks to the pandemic), we worked together to revamp their business entirely, and rebuild from the strategy up. Our collaboration began with name development and strategy, which guided the evolution of their visual identity and branding. Next up in our creative journey, we dove into application of Ritual Goods – think custom dieline packaging and a brand spankin’ new e-commerce website. Now, their products grace the shelves of multiple boutique shops around Australia, with their packaging and branding earning them a steady stream of compliments.

“Ally and the Alleyway team gave our business a complete design makeover and refresh. They saw our vision and made it one thousand times better. Our customers are now obsessed with our rebrand and new packaging design, and so are we! We can’t thank Alleyway Designs enough.” – Del, Founder