We had the delightful opportunity to collaborate with the incredibly talented Nicole Plett on her rebranding. Our goal was to capture the beauty of imperfections in moments, drawing inspiration from vintage postcards with an editorial twist.
To authentically encapsulate both Nicole's personality and distinctive photography style, we decided she definitely needed custom letterforms for her logo design. Alongside this, we artfully paired different font styles and weights, while also calling upon the creative skills of Devo, Nicole's talented husband, to craft unique hand-drawn icons. This personalised approach to her identity not only infuses flair but also resonates intimately with the core of Nicole's creative vision and strategic narrative.
Every now and then, a project comes along that truly resonates with us, and this one was no exception. We found ourselves drooling at our screens, spending hours scrolling through Nicole's wedding portfolio, and we couldn't help but fall in love with both her work and the artist behind it.
Scope
Brand Identity, Collateral
Location
Saskatoon, SK, Canada
Credits
Photography by Nicole Plett
Illustrations by Devo Plett