We had the delightful opportunity to collaborate with the incredibly talented Nicole Plett on her rebranding. Our goal was to capture the beauty of imperfections in moments, drawing inspiration from vintage postcards with an editorial twist. 

To authentically encapsulate both Nicole's personality and distinctive photography style, we decided she definitely needed custom letterforms for her logo design. Alongside this, we artfully paired different font styles and weights, while also calling upon the creative skills of Devo, Nicole's talented husband, to craft unique hand-drawn icons. This personalised approach to her identity not only infuses flair but also resonates intimately with the core of Nicole's creative vision and strategic narrative.

Every now and then, a project comes along that truly resonates with us, and this one was no exception. We found ourselves drooling at our screens, spending hours scrolling through Nicole's wedding portfolio, and we couldn't help but fall in love with both her work and the artist behind it.

Brand Identity, Collateral

Saskatoon, SK, Canada⁠

Photography by Nicole Plett
Illustrations by Devo Plett

All Projects

Thinking about a project?
Come on in, say g’day!

Flick us an email

Project Enquiries

Open for Residency

Creative Collaborations

Alleyway Designs is currently bouncing between Vancouver Island, Canada & Fremantle, Western Australia. We acknowledge and pay respect to the Lkwungen People and the Whadjuk People, the traditional custodians of both lands on which we work. Always was, always will be.
Project Enquiry Form
View Our Projects
Studio & Services
Shop Typefaces
Read our Journal
Contact Alleyway

Terms & Conditions



© Alleyway Designs 2024