Dani, the founder of Naughty Nancy approached us seeking a way to make her business stand out, and we delivered a world that boldly reflected her brand (and her vibrant personality). We took charge of the project with full force and gave every aspect of this distinctive business a well-deserved revamp, infusing it with a dose of the 'Alleyway super-juice'. We created an authentic visual language that reflected the values we wanted to embody and set it apart from the mundane agencies. 

“OMG. The branding process with Alleyway was everything I could've imagined, and more. From the very start, Ally was great with comms (a big plus for me), and totally nailed my entire brief. I often get a little nervous when it comes to engaging someone to bring my brand to life – you never quite know what the end product will look and feel like... and you want to know *for sure* that the price will pay off. But it's safe to say, I am OB.SESSED. with the Naughty Nancy identity and am kinda a little devastated that the process is now over. I genuinely feel more invigorated and excited about my business now, and am super excited for the next chapter of Naughty Nancy thanks to Alleyway Designs.” – Daniella, Founder     

Brand Identity, Strategy, Social Media

Melbourne, VIC, Australia

Photography by Siân Stockdale

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Alleyway Designs is currently bouncing between Vancouver Island, Canada & Fremantle, Western Australia. We acknowledge and pay respect to the Lkwungen People and the Whadjuk People, the traditional custodians of both lands on which we work. Always was, always will be.
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