Anyone who is a 'Gong local, knows of and has devoured and licked the plate clean after one of Emma's baked treats. We, ourselves have set reminders for every pop-up, ordering weekly bread and eating her croissants for years. So when Emma landed in our inbox to see if we wanted to work with her for branding her newest venture, Millers' Local Bakehouse, you could say we were honoured and dove headfirst into all things sweet.

Projects when they're this close to the heart (and belly), are all the more exciting but also feel more daunting as there is an emotional attachment and you're trying to squeeze all the feels into it. We hope you enjoy this as much as we enjoyed designing it (which was almost as much as we enjoyed eating it - we told our bookkeeper it was brand research).

“We could be biased on this, but we think we hired the best branding designers ever. You guys smashed it out of the park for Millers', and the main thing I’m getting from customers is that it is “very me”. Absolute pleasure working with you. PS. The feedback I’m getting on the branding is SO GOOD. So happy, thank you again.” – Emma, Founder

Brand Identity, Strategy, Packaging, Wayfinding, Collateral, Social Media

Wollongong, NSW, Australia⁠

Illustrations by Kat Turner
Photography by Teel Studios

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Alleyway Designs is currently bouncing between Vancouver Island, Canada & Fremantle, Western Australia. We acknowledge and pay respect to the Lkwungen People and the Whadjuk People, the traditional custodians of both lands on which we work. Always was, always will be.
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