This identity was designed for Australian photographer and videographer (and good friend) Georgia Hanson, whose work spans commercial photography, exhibited works, and fine art prints.

The brand direction leans into contrast, elegant but unexpected, grounded but playful. Typography takes cues from editorial design while embracing subtle distortion, echoing Georgia’s experimental approach to image-making. A deep, earthy palette and layered textures reflect the tonal quality of her visuals, while bold type treatments and spacious layouts give her work room to breathe. The result is a flexible, elevated identity that feels distinctly her - curious, composed, and creatively bold.